


BARBARA KRUGER
American conceptual/pop artist Barbara Kruger is internationally renowned for her signature black, white and red poster-style works of art that convey in-your-face messages on women's rights and issues of power. Coming out of the magazine publishing industry, Kruger knows precisely how to capture the viewer's attention with her bold and witty photomurals displayed on billboards, bus stops and public transportation as well as in major museums and galleries wordwide. She has edited books on cultural theory, including Remaking History for the Dia Foundation, and has published articles in the New York Times, Artforum, and other periodicals. Monographs on her work include Love for Sale, We Won't Play Nature to Your Culture and others. She is represented in New York by Mary Boone Gallery. A major exhibition of her work will be presented at the Museum of Contemporary Art in Los Angeles in fall 1999, and at the Whitney Museum in New York in 2000.
Research Kruger's work to find an example from the 1970s or 1980s to compare with a more recent work. How has Kruger's work changed with the developments in contemporary visual arts? Describe a recent work that moves away from the 'poster' type work of her early career.
Find 2-3 works by Kruger to add to your blog.
How does the audience experience a more spatial, installation art work compared with a poster?
A spacial piece involves the viewer, it demands a different kind of attention than a canvas or poster. I think its the size or placement that calls for a different kind of interaction than a poster. Something mounted on the wall is completely different from something covering the wall, ceiling, floor, or towering over the viewer.
What elements does Kruger use in her work to create a strong impact?
I think its the shock factor through text, she kind of confronts the viewer in a demanding way. Many of her works question and challenge the media or.. politics.. social circumstance in general. In this way her work rebels against uniformity in society, and by doing so draws attention to itself. Negative attention is always more surprising and interesting than positive attention. You never see cars slowing down to watch a family going for a walk or some one helping an old person across the street, but they will slow down to look at a wreck or some one getting arrested.
Comment on the development of her work over the last 30 years.
Barbara Kruger's work has been expanded and pushed from visual art to advertisement, fashion, and into spacial design. She uses innovative text to illustrate rather than a brush or easel. I think it is because of this that her work has crossed so many mediums and remained in tact, more than in tact it has enhanced.
Comment on the examples that you find on other students blogs.